About

The Early Days

We started kiting in the ARX era when kites were scary and broken bones common. The crew persevered, the addiction was real, and we quickly fell in love with the sport.

A love we had to share.

Let's Start a Brand

Being able to hold your edge is the 1^st step to adrenalin fuelled fun, freedom and life-changing kiting experiences and “edge hard” is a phrase you hear from your very first kiting day. It soon becomes something you do instinctively when expressing yourself as a kiter.

And so, in 2006 we started EdgeHard in one of the best kiting locations in the world, Cape Town. Situated at the Southern tip of Africa, it’s a place where deep ocean storms from the Southern Atlantic Ocean regularly dish up some of the most challenging kiteboarding conditions on the planet

EdgeHard is a kiting inspired lifestyle brand for kiters who want to express and share their passion for the sport.

Our BIG AIR Story

The brand quickly found it’s groove within Cape Town’s kiting landscape and on the 6^th of January 2007, EdgeHard ran the first dedicated Big Air event in South Africa.

A large international field took to the water including 3 young superstars… Aaron Hadlow and Kevin and Jalou Langeree. Sebastian Cattelan won the event with Greg Thisse placing second. Jalou Langeree was the top performing female athlete and Heinrich Rohwer logged the best hangtime of 6,78 seconds. Colin Heckroodt, at 15 years old, was the top junior.

Little did we know that Cape Town would become one of the premier Big Air destinations on the planet.

A Brand Hibernation

At the end of the 2007/8 season our young families and day jobs required our focus and we put the brand on ice with the understanding that EdgeHard will relaunch in the future. 

EdgeHard 2.0

Fast forward over a decade and kiters around the world can again own top quality kiting inspired, clothing and accessories.

Welcome to EdgeHard.

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